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logoUrdu1 is a General Entertainment Channel broadcast from Dubai, UAE, for the Urdu speaking population across the globe. It is owned and operated by Alliance Media FZ-LLC.

Urdu1 is a top source of premium quality Urdu entertainment, successfully taking entertainment to new heights.

Urdu1′s broadcast became available in Pakistan in June 2012 and it is the No.1 general entertainment channel in Pakistan.

URDU1, Sirf entertainment

Hallil’s obsession or vengeance!
Halil’s obsession takes him to the extent where he forgot everything and starts chasing Fariha after running away from mental hospital. Halil could not handle rejection from Fariha and didn’t think for a minute before shooting Zehra. Is he actually mad or acting to escape from punishment? No one is aware of his actual state of mind and plans…will he be able to kidnap Feriha and take her away from Amir, forever. Can’t wait to miss the new turn in story? Watch Feriha daily at everyday 9pm!
Is Halil permanently out of Fariha and Amir’s way?
After the recent unfortunate event of Amir’s accident, Fariha realizes that he needs her the most. In this stance, it is not easy for Fariha to manage things between family and Halil. She finally meets Halil and simply told him that she can’t continue with this relation and returned the engagement ring. We all believe it will never be easy for Halil to get over this shock but we wish Good luck to Halil. After getting rid of this relation, will Fariha ever be able to tell her reality to Amir? To know more keep watching Fariha daily at 9pm only on Urdu 1
Eid Special – DABANG 2
Block Buster DABANG 2 with your all-time favorite entertainer & Super-cop CULBUL PANDAY and his love chemistry with SONAKSHI on 2nd DAY of Eid, along with your hot favorite FATIMA GUL & KARIM Special episode, Two DAYS of Eid nonstop 8 hours from 9am. Our uninterrupted entertainment dose doesn’t ends here watch, 2 7hours nonstop special episode of the most fascinating drama serial ISHQ E MAMNO, a story of love, passion, heartbreak and deception. So stay tuned into URDU1 and celebrates your best moments with us.
Eid Special – ‘HAJI
Increase your excitement and celebrate ‘Excellent Festive Entertainment’ all 3 days of Eid with URDU 1. Catch Best Turkish action & Suspense premier of ‘HAJI’ on 1st DAY of Eid.
Will Guney and Cemre ever come close again?
Finally Bano has successfully been able to create differences between Guney and Cemre. Guney is also under her spell. Cemre is left alone with no work in her hands. Kuzey is also devastated by the situation but he can’t take any step due to his financial constraints…will Kuzey take advantage of the situation and express his feelings to Cemre? Is Cemre also attracted towards Kuzey? Or Guney will realize his mistake and come back to Cemre? To know more, keep watching Kuzey Guney, every Monday to Friday at 9pm & Saturday & Sunday at 8 pm, only on Urdu 1
Ishq e Mamnu – The LEGEND is BACK! Or “prepare yourself for an entertainment overdose!”
Wake up people your favorite show is on-air …Good news for all crazy fans & those who missed to watch blockbuster Ishq e Mamnu, now catch your favorite drama every Monday to Friday 10pm only on URDU1
What fate holds for Affifa!!
Here comes up the most exciting turn in the story when Sabtain proposed Afifa, as he has never come across such an innocent and simple lady in his life. The way Afifia rejects him and maintained distance appealed him most. Despite of having feelings for him she has to say NO as she can’t compromise on her father’s teachings. The situation become more engaging when Amma Bee planned to take Afifa’s proposal for Ashar. Who will be Khawar’s choice? ASHAR or SABTAIN? Would he accept the proposal from his rivals? Keep watching KOHAR
Dulha Bhai on his way!
Now laugh out louder, the famous Nabeel & Shahnaaz will soon be on the screen again to evolve your giggling world more with some blasting and ever-remembering funniest scenes .Their Intellecting tricks and hilarious in-house confusion will lead the series to more inquisitiveness. DULHA BHAI Coming Soon only on Urdu1!
As of late, however, there has been another TV show that has been gathering audiences just as Humsafar. It´s Urdu 1´s newbie Ishq-e-Memnu (forbidden love). Set in the beautiful locales of Istanbul, the drama revolves around the lives of business tycoon Adnan Ziyagil, Bihter (Adnan´s beautiful young wife) and Adnan´s nephew, Behlul.
Urdu 1 was the most watched entertainment channel in the last week of August 2012 during the prime time slot (7:00pm to 12:00am), beating the well-established and bigger channels like Hum TV, Geo TV and ARY Digital.

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